We Can Take Your Brand Further

Canada • Singapore • India • Nigeria • Senegal • Côte D’ivoire

Rands is a privately owned international trading and distribution company.

Why Should You Work With Us

Company staffed regional business hubs in Singapore, India, Nigeria, Senegal and Cote d’Ivoire coupled with strong distribution and supplier relationships across each region.

Strong financial base supported by well-established import, export, warehousing, stock management, marketing, distribution and debt collection infrastructure in each location.

Over 100 years of combined experience as a trusted partner to suppliers across Africa, Malaysia, Indonesia etc. and buyers in India, Vietnam, China and other parts of the world.

Bulk distribution relationships with large retailers, hotels, and restaurants further supported by a micro-distribution chain that includes petrol stations, kiosks, hawkers and corner shops.

Our business is built on strong relationships, great brands and exceptional service.

Stand Out From the Crowd

RANDS is a privately owned international trading and distribution company. We source, market and distribute FMCG and engineering products from global brands, in the countries where we operate. Over the last 30 years, we have acquired vast expertise with imports, exports, distribution and building of high-quality brands.

Our strength emanates from our enduring local market relationships, established over three decades, based on our core values of transparency, commitment, and service. We have put in place highly professional sales, marketing, warehousing, and distribution infrastructure in each of our operational geographies making it possible to rapidly scale up sales volume and reduce the time to market.

Our continued success stems from our extensive track record of working within our local markets and our ability to add value to leading brands. At RANDS we remain committed to the growth of our existing portfolio, as we seek to launch new products and brands.

We have the expertise to support the partners we represent and the capacity to serve the retailers and businesses we supply.

We Think Like The Customer

RANDS focuses on products that differentiate themselves from the ordinary, whether through exclusivity, quality, concept, newness, or design. We are committed to the challenge of building and supporting leading brands in our markets. We leverage our team’s ability to work in close collaboration with major local retailers while reading current trends and capitalizing on opportunities that we create.

At RANDS we are always sourcing new products, which we believe have the potential to impact our markets. This aptitude for foreseeing market trends often allows us to develop niche brands in a smaller yet sometimes more lucrative business segment. Within our team, we have access to many of the key buyers and decision makers from all of the major national retailers. RANDS has nurtured highly prized retail relationships, an expert understanding of the local market, and is guided by the experience of industry veterans who are passionate about the companies and products which they represent.

We offer true partnership to brands committed to building their footprint in emerging markets.

We Thrive In Diversity

At RANDS we emabrace diversity with a passion. Whether it is our team of experienced multi-national professionals, the countries we operate in (SINGAPORE, INDIA, NIGERIA, SENEGAL and CÔTE D’IVOIRE) or the products which we import, market and distribute that include:

FMCG GOODS
CONFECTIONARY AND SNACK FOODS
ENGINEERING PRODUCTS AND TOOLS
AGRICULTURAL PRODUCTS AND COMMODITIES

After years of building our own successful brands, we have developed the expertise to support the partners we represent and the capacity to really serve the retailers and businesses we supply.

Being in ‘the trenches’ means we can often distribute more effectively and efficiently than manufacturers.

SOLD is our favourite four letter word

The success of any business finally judged by sales and cost effciencies. Working in emerging markets brings its own sewt of unique opportunities and challenges. How we work with the customer and manage the account can often be the biggest differentiator!

For every product that we serve, a dedicated Customer Services Manager liaises regularly (at least quarterly) with us to review business and cost drivers, as well as to agree on joint objectives and actions needed to achieve any required improvements.